Job Title: Media Strategist
Department: Marketing
FLSA: Salary
Revision Date: 12/2025
General Function:
The Media Strategist is responsible for planning, executing and optimizing paid media campaigns across digital and traditional channels to drive business objectives. This role manages day-to-day campaign operations, collaborates with internal and external partners, and ensures that campaigns are delivered on time, within budget, and with performance targets in mind.
Reporting Relationships:
Accountable and Reports to: Director, Paid Media
Direct Reports: None
Primary Responsibilities:
Campaign Execution & Optimization
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Develop and implement comprehensive media strategies that align with marketing goals and brand objectives.
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Launch and manage paid media campaigns across platforms including Google Ads, Meta, YouTube, Display, Programmatic, and local broadcast or print (if applicable).
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Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift.
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Oversee trafficking, tracking, and QA of creative assets and pixels/tags.
Budget Management
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Manage media budgets by campaign, track pacing, and flag over/underspend.
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Ensure campaigns align with financial goals and deliver strong return on investment.
Cross-Functional Collaboration
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Partner with brand marketing, creative, social, influencer, and e-commerce teams to align on objectives and deliverables.
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Coordinate with agencies and media partners as needed.
Reporting & Insights
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Develop regular performance reports and insights to inform stakeholders.
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Translate data into actionable recommendations to improve future media strategies.
Process & Documentation
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Maintain campaign documentation, timelines, and media plans.
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Contribute to playbooks and best practices.
Qualifications
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Bachelor’s degree in Marketing, Advertising, Communications, or related field.
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5–7 years of experience in media planning and buying, preferably in-house or agency-side.
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Hands-on experience with media platforms such as Meta Ads Manager, Google Ads, DV360, and campaign tracking tools.
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Strong analytical skills with experience in Excel, Looker Studio, or similar reporting tools.
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Excellent organizational, communication, and project management skills.
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Ability to manage multiple campaigns and priorities simultaneously.
Preferred Qualifications
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Experience in retail, grocery, CPG, or e-commerce environments.
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Familiarity with attribution modeling, incrementality testing, or MMM.
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Working knowledge of third-party data providers, DSPs, and advanced targeting strategies.
Competencies
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Strategic Thinking: Ability to develop long-term media plans that align with business goals.
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Analytical Acumen: Comfortable working with data to evaluate performance and inform decision-making.
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Communication Skills: Excellent verbal and written communication for internal collaboration and external negotiations.
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Attention to Detail: Ensures accuracy in media buying, reporting, and budget management.
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Deadline-Driven: Consistently meets project deadlines and campaign launch dates while maintaining high-quality work.
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Adaptability: Stays flexible in a fast-paced and changing media environment.
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Collaboration: Works well across departments and with external vendors to execute integrated campaigns.
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Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously.
