Senior Content Strategist
The Senior Content Strategist develops and executes an integrated content and messaging strategy that supports brand and product positioning, with a strong emphasis on woodworking knowledge and real-world application. This role defines value propositions and messaging frameworks, then translates them into clear, persuasive, and conversion-focused content across channels as both a strategist and hands-on creator.
Grounded in an understanding of woodworking techniques, tools, and workflows, this role ensures content is not only compelling but credible and useful to makers—from DIYers to advanced woodworkers. Working cross-functionally, they ensure alignment from concept through execution while leading ideation and producing high-quality deliverables. They continuously optimize content through research, and performance insights to improve strategy and content effectiveness and drive measurable brand and marketing impact.
So, What’s the Gig?
- Develop product positioning, value propositions, and messaging frameworks that guide content and campaign efforts
- Create high-quality, original written content for various platforms, including websites, articles, social media, email newsletters, video scripts, infographics, packaging, print and presentations.
- Conduct thorough research and gather insights to inform content creation and ensure accuracy and credibility.
- Write clear, persuasive, and conversion-focused copy aligned with brand voice and product messaging that engages and resonates with Kreg's target audiences.
- Collaborate with cross-functional teams, such as marketing, creative, customer experience, sales and product, to gather information and understand key messages and objectives for content development.
- Lead content ideation and brainstorming sessions, exploring innovative and creative ideas to differentiate our content and drive audience engagement.
- Use AI tools to accelerate content creation, research, and ideation while maintaining brand quality and accuracy
- Develop and optimize AI-driven workflows and prompts to scale content production
- Edit and proofread content for grammar, style, tone, and adherence to brand guidelines, ensuring high-quality and error-free deliverables.
- Optimize content for search engine optimization (SEO and AI Search) to improve visibility and drive organic traffic.
- Monitor content performance, conduct content audits, and analyze metrics to identify opportunities for improvement and drive content strategy decisions.
- Stay up to date with industry trends, best practices, and emerging platforms, and apply this knowledge to continuously enhance our content efforts.
- Mentor and provide guidance to junior team members, offering constructive feedback and fostering their professional growth.
- Collaborate with external partners, such as freelancers and agencies, to supplement content creation and expand our creative capabilities when necessary.
What We’re Looking For:
- Bachelor’s degree in marketing, Communications, Journalism, or a related field (or equivalent practical experience).
- 4-6 years’ experience as a copywriter, content specialist, or in a similar role, with a strong portfolio showcasing exceptional copywriting skills.
- Deep understanding of marketing principles, consumer psychology, and the ability to adapt writing style and tone to different audiences and channels.
- Proficiency in storytelling techniques and brand narrative development to create engaging and memorable content.
- Experience collaborating with design teams and understanding the relationship between copy and visual elements.
Other Skills and Abilities We’re Looking For:
- Excellent writing and editing skills, with a keen eye for detail and a strong command of grammar, punctuation, and style.
- Demonstrated ability to create persuasive and compelling copy that resonates with target audiences and drives desired actions.
- Deep understanding of marketing principles, consumer psychology, and the ability to adapt writing style and tone to different audiences and channels.
- Proficiency in storytelling techniques and brand narrative development to create engaging and memorable content.
- Experience collaborating with design teams and understanding the relationship between copy and visual elements.
- strong research skills and the ability to gather and synthesize information from diverse sources.
- Ability to work effectively in a team environment, collaborate with cross-functional teams, and receive and provide constructive feedback.
- Strong organizational and project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
- Creative mindset with the ability to generate innovative ideas and approaches to copywriting.
- Proficiency in using analytics tools to track copy performance and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to effectively communicate ideas and concepts.
- Ability to translate technical woodworking concepts into clear, approachable, and engaging content
