The Account Manager plays a key role in building and maintaining client relationships while supporting the planning, execution, and delivery of integrated marketing and advertising campaigns. Acting as a liaison between clients and cross-functional agency teams, this position ensures that campaigns are strategically aligned with client objectives and goals.
Key Responsibilities:
- Client Management
- Collaborating closely with cross-functional teams to develop and implement marketing strategies and campaigns, providing guidance and insights to ensure alignment with client goals and objectives.
- Serving as a point of client contact for the agency, building trust and ensuring satisfaction by collaborating with clients and internal agency teams on key projects and campaigns.
- Client Marketing
- Driving account growth by identifying new opportunities and delivering measurable results aligned with client business goals.
- Assisting in the development and execution of marketing campaigns including digital, print, and social media initiatives.
- Providing clients with regular updates on project status and campaign performance.
- Client Communication
- Helping translate client feedback into actionable next steps for cross-functional teams.
- Scheduling internal and client meetings, including documenting, and sending action items to ensure projects stay on schedule and on budget.
- Drafting and reviewing client-facing materials, such as reports, presentations, and campaign updates.
- Helping manage budgets and timelines to ensure projects stay on track and within scope, including monthly invoicing.
- Staying informed about client industries, competitors, and market trends to offer actionable insights and strategic recommendations.
- Additional responsibilities and supporting tasks as needed.
Required Skills/Abilities:
- Demonstrated success in building client relationships, managing expectations, and delivering value-added marketing solutions.
- Leverage a deep understanding of industry-specific practices and trends to tailor marketing strategies to meet the unique needs of clients.
- Excellent organizational skills with the ability to manage multiple clients/projects and prioritize tasks effectively.
- Detail-oriented with a proactive approach to problem-solving and project execution.
- Solid understanding of digital marketing channels, including social media, SEO, search, and email marketing, as well as traditional advertising disciplines.
- Strong written and verbal communication skills, with the ability to build positive relationships with clients and internal teams.
- Can effectively present recommended strategies and marketing communication plans.
- Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment.
- Strong leadership skills to guide internal and client teams through projects.
- Proficient in Microsoft Office Suite.
- Experience using project management software (Asana preferred).
Education and Experience:
- Bachelor’s degree in marketing, advertising, communications, or related field, or equivalent experience.
- 5-7 years of experience in account management, marketing, or a related role, preferably within an agency setting.
- Experience in retail, grocery, food and beverage, or CPG preferred.
- Experience using project management software (Asana preferred).
Other Requirements:
- Occasional travel will be required for client meetings, conferences, professional training, or team collaboration sessions.
